07 November 2009
Ever since I joined Weemagine and started to help building Weebiz, I have been learning a lot of stuff other than technology. The marketing team has really good knowledge I can use. This week I concluded that the way we approach people through our content can sometimes – if not always – be key to success.
Whether your website sells products / services or is just a blog with content that’s supposed to be read and not just scanned, what you write should provoke certain feelings that makes the reader want to stick around or maybe be compelled to buy something from it, if that’s the case.
How should you write then?
The gold rule applies here like a glove. Ask yourself as a regular consumer (not as the seller):
What and how would you like to see the content in your website?
What would you like to read to be compelled to move forward?
What kind of speech would trigger you to act?
These are only three of the many questions you can ask yourself. If the text you’re considering doesn’t really convince you then you ought to try again.
Golden answer: Stick to real content
If your product is good, you won’t need to wrap it with shiny and colorful paper. You just need to point out the facts. Show it how good it really is and nothing else.
Sadly, that’s not a common practice in Portugal. Its people mistakenly think that juggling with adverbs and adjectives makes content better and more compelling. Well, they couldn’t be more wrong. Those times are over. Now that the .com explosion is gone, filling our content with sand isn’t just unnecessary but also has the reverse effect; instead of attracting people, cheap copy repel them.
Today we don’t waste time around the web. It’s all about the juice, why waste money and time if you can just convince your audience with naked truth and facts?